For its 75th year, PureJewels — a London atelier with deep roots in goldsmithing — has partnered with ethical gemstone powerhouse Gemfields to create something quietly powerful: the Zariya collection.

The name means pathway in Hindi, and it feels fitting. This collaboration brings together PureJewels’ family legacy, rooted in 22ct gold and storytelling, with Gemfields’ mission to bring responsibly sourced Zambian emeralds to the world.

And the results? A collection that feels like heirlooms in the making — but with a contemporary soul.

Think: hand-forged gold wire detailing, vibrant green emeralds from the Kagem mine, and pieces like the Shooting Star cuff and Horizon necklace that blend symbolism with sleekness. It’s a design language that speaks to tradition, but with a fresh, confident tone.

PureJewels x Gemfields

Gemfields’ role here is more than just supply. These emeralds are mined in a way that respects both people and planet, with support going directly back into local Zambian communities. It’s the kind of transparency and accountability we like to see in fine jewellery — and something both brands are proud to stand behind.

The Zariya pieces are all made by hand in PureJewels’ London workshop. That means each one carries the mark of the maker, the weight of a legacy, and the story of two worlds meeting — east and west, heritage and now.

This is one of those collabs that makes perfect sense. Quiet luxury, real integrity, and jewels that speak for themselves.

Explore the collection at purejewels.com or find out more via Gemfields.