If you’ve ever stepped into a Devji Aurum boutique, you’ll know — this is jewellery with a heartbeat. Based in Bahrain but rooted in Indian goldsmithing traditions, the brand has been crafting stories in gold since 1950. Their pieces feel rich with meaning, shaped by generations of craftsmanship and a deep respect for artistry.

A Story That Started With a Suitcase of Gold

Founder Shri Devji Ramji Sagar arrived in Bahrain from Mumbai in 1947, carrying little more than his tools and an instinct for beauty. What followed is a remarkable family legacy — nine generations of goldsmithing brought to life across the Gulf. Today, Devji Aurum continues to evolve under the next generation, marrying old-world techniques with a strikingly modern design language.

Collections That Go Beyond Ornament

You don’t just wear Devji Aurum — you feel it. The Ruhi Collection captures the emotional resonance of heritage pieces passed down through families, while Oubharia Essentia offers diamond accents and minimalist forms for the modern collector. There’s also the Rafrafa Art Collection, developed in collaboration with Bahraini sculptor Khalil Al Hashimi — wearable sculptures inspired by flight, movement and the natural world.

The Allure Collection

Rafara - The Art Collection 

Ruhi Collcetion

We also love their bridal designs — unapologetically ornate, filled with symbolism, and destined to become heirlooms.

The Bridal Collection

When Cultures Meet, Magic Happens

Devji Aurum isn’t afraid to experiment. Their Gwenllian Collection, made with Welsh designer Jayne Pierson, fuses Welsh gold, Celtic design and Arabian influences. Think lapis, malachite, and protective symbols worn as amulets — jewellery that connects people, places and pasts.

Why It Belongs in The Club

Because Devji Aurum understands the power of jewellery to carry meaning. Because they’re a brand that respects where they’ve come from while embracing what’s next. And because in a world full of mass production, they still take the time to do things beautifully — and properly.

Explore the collections at devjiaurum.com — or, if you’re lucky enough to be in Bahrain, step into their world in person.